Yallah – let’s create, mix, shake and conceptualize! Leaders aren’t born – they’re molded – we all must carve out a space for ourselves and this is done through passion, dedication, effort and the unwavering commitment to excel in our vocation! And as leaders we do not generate followers – we create more leaders.
Are you prepared to showcase your amazing talent? Show the world of Jaz what you are capable of and become one of our new leaders of tomorrow? This is your opportunity!
Jaz Cup particularly crafted to identify and celebrate the best-in-class talent that Jaz Hotel Group has to offer!
So sign up today!
It should be reminded that without the support of brands there would be no cocktails competition and our JHG star bartenders would not be able to shine.
Our deepest thanks to our amazing sponsors Quanta and Egybev for backing up our Jaz Cup competition
EgyBev is an independent producer and distributor of alcoholic and non-alcoholic beverages in Egypt, established in 2005. As a starting point, the company was focused mainly on wines launching Shahrazade to target mainstream consumers and Jardi du Nil a premium wine that would go on to win 5 global awards. Egybev developed a fully integrated spirits production factory, which was commissioned in February 2021. The fully functional distillery launched a full range of mainstream, standard & premium spirits. Delivering quality products, and a positive memorable experience to our consumer is our key mission. We have assembled teams of highly skilled employees to manage EgyBev’s ever-growing portfolio and by collaborating with one another in delivering strong, appealing brands to the market. Building fruitful long-lasting relationships with our distributors, suppliers, customers, and employees is our way of doing business.
What started over a century ago in a small town in France has become a global reputation for quality. Monin continues to innovate and bring incredible flavors to kitchens, coffeehouses, restaurants, and bars around the world.
Our Mission: To be the trusted Brand of Choice, providing creative Beverage and Culinary flavor solutions that make our customers successful.
Our expert panel consists of beverage and mixology experts and together they will review all submissions and nominate contestants for the grand finale. On behalf of our Expert Panel we wish all contestants the best of luck!
Best Egyptian flair bartender, top Middle East mixologist, when it comes to Bars and Beverages, we are surely stepping into Mr. Hany Makram’s playground.
With more than 20 years of experience, Hany learned his skills and talents in an eclectic variety of hospitality destinations.
From high end and iconic restaurants to renowned luxurious hotels and resorts, he worked his way to become what represents the new wave of bar and beverage professionals, inspiring and developing our next generation of bartenders.
Able to deliver with flair and exquisite style, unique and one of a kind bespoke mixed drinks, we strongly pride ourselves to have such a dedicated professional within our ranks.
World Class mixologist, Sameh is one the magician behind the revival of the Bar and Beverage scene in JHG. By end of 2018 we brought back from Dubai to motherland Mr. Sameh, and we were well inspired! Not only he revamped and upgraded JHG world of beverages, but he also did so on a national level, by forcing competition to progress in regards of prominent results within JHG. From early 2000’s until today, Sameh experienced the emergence of mixology having worked with some of the best inspiring actors in the industry until becoming himself an essential figure of today’s contemporary mixologists. The mentor behind most of Jaz Cup’s competitor’s is him, and he will be looking forward to reviewing your creations.
Egybev Commercial Director;
Gehan Iskandar joined Egybev in 2020 as the head of marketing and product development where she quickly left her footprint on the market by developing and deploying a collection of various new products like; Nala, Baila, 21+ range, XO sangria and many more, she also successfully planned and implemented several marketing campaigns, enhancing the company image and reaching consumers in the different channels.
In 2022 Gehan was appointed as the Commercial director where, in addition to her responsibilities she is leading the sales teams and expanding the force both vertically and horizontally.
Indjy Galal; Commercial Director, Quanta Egypt
With an extensive career path of over 15 years in the F&B industry, working at Multi-National companies such as Nespresso and Nile Holding, And with the exquisite achievement of award-winning for numerous awards such as best business turnaround – Berlin convention operations excellence from MEAC region and Golden capsule -best initiatives during working with Nespresso, MBA holder, enjoys bringing sensible budgeting and commercial insights tips to people, specialized in Strategic management and financial planning.
Mohamed has over 20 years’ experience in the food and beverage industry.
Mohamed’s career began in Holiday Inn, Taba and stretched as far as the UK, where he worked as the Food and Beverage Manager at Downhall Country House & Spa, as well as other first-class establishments.
Mohamed developed mixology training for in-house staff.
Mohamed is currently the Territory Manager at Quanta Egypt where, as part of the leadership team, he is responsible for all food and beverage operations for this prestigious area’s hotels.
Mohamed not only brings his significant experience and leadership, but also a passion to provide next level service and comfort to all guests in his care.
Mohamed has a wealth of hospitality expertise around all the Red Sea Hotels and has worked in some of the most exclusive hotels and resorts in Egypt.
Egybev Trade Marketing Manager;
Kareem Soliman joined Egybev in 2020 as a sales manager.
He quickly started to rise up the ranks to trade marketing manager where he is now responsible for the cultivation, planning and execution of trade marketing promotions, programs, visibility tools and reached consumers in different touchpoints and events via different activation programs for the entire brand portfolio across all the different channels and regions.
Our jury consists of renowned industry veterans with a wealth of experience.
On behalf of our Jury we wish all contestants the best of luck!
1. You must sign-up online by completing the application form
2. You must submit written recipes and a video for two cocktails
Alcoholic Cocktail
Your Alcoholic Cocktail must be an Egyptian flavours and seasonality inspired new cocktail and must contain:
Your Alcoholic Cocktail must have a simple, classic name and be easy to reproduce in any of JHG hotels and resorts’ bars. This means the ingredients should be globally and not limited to a specific area or destination.
Non-Alcoholic Cocktail
Your Non-Alcoholic Cocktail must be an Egyptian flavours and seasonality inspired drink and use Monin syrups and puree as key ingredient. House-made syrups and purees are also welcome.
Your Non-Alcoholic Cocktail must have a simple, classic name and be easy to reproduce in any of JHG hotels and resorts’ bars. This means the ingredients should be globally and not limited to a specific area or destination.
Garnishes & Glassware: Glasses and decorations used for your overall presentation must be clearly identified in your recipe such as: e.g Coupette Glass, Tumbler Old Fashioned… Dry lemon, pineapple leaf, karkadeh flower…
3. You must submit your Alcoholic and Non-Alcoholic Cocktails as your online video submission.
You must upload a 3-minutes video “max size 30MB” of yourself making an Egyptian flavours and seasonality inspired Alcoholic and Non-Alcoholic cocktails as stipulated above.
Professional quality is not essential, but your video must be clear, well-lit and not shaky, and the audio must be clear and audible without any background noise. You must make the cocktail facing the camera, as if you were being interviewed on TV, whilst answering the following two questions:
“Why should people use Harry’s gin, Black Rhino whisky or Gio premium vodka and not an another brand?”
“Why do you recommend using Monin products instead of any other brands available on the local market?
4. Your Written Entry
You must also submit a Written Entry online. This must be a maximum of 200 words “Max size 5MB”. Please describe your cocktail inspiration and the reasons behind the ingredients you are mixing together.
Please ensure to save your pptx file into a pdf file before submitting your written submissions
The 1st edition of the Jaz Cup Grand Finale took place on the 18th of March 2023 in the Amphitheater of Jaz Aquamarine.
Results and winners of the Jaz Cup Grand Finale 2023 are: